The first in series of online forums to further develop resources for the recently launched “ICT in Agriculture” Sourcebook by the World Bank takes off on the 5th through the 16th of December at the e-Agriculture site.

These discussion forums, available to all e-Agriculture community members, will be vehicles to inform the World Bank of other projects/programs that e-Agriculture members are carrying out and that could complement the research of the World Bank.

With the profound potential of information and communication technologies in developing country agriculture, the Agriculture and Rural Development Department (ARD) of the World Bank in collaboration with infoDev (part of the World Bank Group) embarked in an effort to explore and capture the expanding knowledge and use of ICT tools in agrarian livelihoods.  “ICT in Agriculture: Connecting Smallholders to Knowledge, Networks and Institutions”, an electronic Sourcebook (e-Sourcebook) is the product of this effort which was released in November 2011.

The Sourcebook offers practical examples and case studies from around the world. A compilation of modules related to 14 agricultural subsectors, each module covers the challenges, lessons learned, and enabling factors associated with using ICT to improve smallholder livelihoods. Its aim is to support development practitioners in exploring the use of or designing, implementing, and investing in ICT enabled agriculture interventions.

The first of these forums will look at Strengthening Agricultural Marketing with ICT.

Sourcebook module 9 begins with an overview of the need for and impact of ICTs in agricultural marketing, especially from the perspectives of producers, consumers, and traders. Specifically, the forum will look at mobile phones as a marketing tool; evidence that ICT is changing logistics and transaction costs; the use of ICTs for market research (both for acquiring immediate market information and acquiring market intelligence over time); and the use of ICTs to make input supply and use more effective.

Participating Subject Matter experts include:

• Grahame Dixie, World Bank
• Shaun Ferris, Catholic Relief Services
• Judy Payne, USAID
• Eija Pehu, World Bank
• Rantej Singh, Reuters Market Light, Thompson Reuters

To participate in the forum, you must be registered on the e-Agriculture community website. All e-Agriculture forums are asynchronous conversations, and run non-stop for their two week duration. It is possible to log on at any time from anywhere to participate.