Photo Credit: Ripfumelo

Initiated by the International Organization for Migration (IOM)’s Regional Office for Southern Africa and the United States Agency for International Development (USAID) through the President’s Emergency Fund for AIDS Relief (PEPFAR) in 2009, the Ripfumelo (“believe” in xiTsonga language) program is designed to reduce HIV vulnerability among farm workers in South Africa’s Limpopo and Mpumalanga provinces. The project works to develop a network of stakeholders working specifically on HIV-related issues to reduce the high incidence and impact of HIV on farm workers, their families, and communities. It aims to address individual and contextual factors that increase vulnerability to HIV amongst commercial agricultural workers. These include the mobility and migratory factors associated with the nature of the work, such as limited access to services, gender dynamics and lack of healthier recreational activities. But little is known about innovative use of information and communication technologies to help achieve the strategic goal of Ripfumelo. As the world celebrates AIDS Day, it is important to reflect on issues like this and look at ways by which ICTs can be effectively integrated into such a project to help achieve the 2015 target of “Getting to Zero” with HIV/AIDS. HIV/AIDS and Its Impact on Agriculture The adverse effects of HIV/AIDS on agriculture and rural development are manifested primarily as loss of labor supply, of on- and off-farm income and of assets. The Food and Agriculture Organization (FAO) for example noted that, the consequences of HIV/AIDS – poverty, food insecurity, malnutrition, reduced labor force and loss of knowledge – contribute to making the rural poor more vulnerable to HIV/AIDS infection. Other studieshave identified the devastating effects of HIV/AIDS on farmers in specific and agriculture in general as;

  • Reduced staff productivity through loss in human resources, absenteeism due to morbidity and funeral attendance, morbidity-related on-the-job fatigue, and staff demoralization.
  • Increase in Ministerial expenditures through costs related to HIV/AIDS absenteeism, medical costs, burial costs, recruitment and replacement costs/productivity loss after training, terminal benefits, and costs incurred to protect the rights of staff members living with HIV/AIDS at the workplace.
  • Increase in staff turnover
  • Increase in the workload of the staff of ministries of agriculture
  • Loss of knowledge, skills and experience

Using ICTs and Social Media to fight HIV/AIDS Among FarmersBy their nature, ICTs have the potential to help reduce the impact of HIV/AIDS on agriculture through effective communication strategies. ICTs are helping through treatment and prevention programs, changing attitudes and practices, and making it possible to share success and best practices.

  • Access to information on HIV/AIDS by these farm workers is key to the fight against the pandemic among them. Radio and television are basic communication tools that could help disseminate information on the danger of contracting HIV/AIDS to these farm workers.
  • Access to data on these individuals and their settings is also key in designing effective program for them. Information and communication technologies such as mobile phones and other hand-held devices could be used to gather instant and accurate data for the organizations involved in the project.
  • ICTs and social media could be used in training and educating both the migrant workers and their hosts on HIV/AIDS.
  • Information communication technologies could also be used through diagnosis and treatment support services for these migrant farm workers who have limited access to basic health services. Mobile health services and other e-medicine programs are being used for other diseases.
  • Affected farm workers could be supported and encouraged through sharing of experiences and challenges by others through the use of videos and photographs.
  • The Internet as a global public medium could be used to win the victims support from their governments, NGOs and other well wishers.
  • Testimonies of People Living with HIV/AIDS could be documented and shared with these migrant communities during training and workshops.
  • Internet websites, and social networking sites like Facebook could also be used as secondary medium in reaching out to these people.

ICTs are collaborating tools and with the goal of the Ripfumelo program to network stakeholders working on the issue, there should not be any delay in integrating these tools to reach their target. Remember “Getting to Zero” is 2015.

Photo Credit: RBCT

One of the leading programs with interest in the way HIV/AIDS is affecting the environment and natural resource management (NRM) activities is the USAID’s Africa Biodiversity Collaborative Group (ABCG).

ABCG, as a result, has initiated a number of communication strategies to combat the negative impact of HIV/AIDS on the environment. On this 2011 World’s AIDS Day, I find it appropriate to reflect on the role of information and communication technologies (ICTs) in increasing the effectiveness of communication strategies for combating negative impacts of HIV/AIDS on the environment.

Impacts of HIV/AIDS on the Environment and Natural Resource Management Activities

According to ABCG, HIV/AIDS has impacted the conservation workforce, conservation activities, and finances of conservation government agencies, non-governmental organizations (NGOs) and communities. The pandemic has caused accelerated rates of illnesses and deaths among park wardens, rangers, community game guards, senior officials and other conservation personnel; accelerated rates of payment of terminal benefits by conservation government agencies; created competition for scarce financial resources between HIV/AIDS demands and conservation activities; led to accelerated and unsustainable rates of harvesting of medicinal plants and wildlife; is destroying communal social structures on which community-based natural resource management (CBNRM) is based; and has led to land use changes in some places.

The program has identified the following key impacts of the HIV/AIDS pandemic on natural resource management:

  • Changes in land use as agricultural practices change with falling capacity for heavy labor,
  • Changes in access to resources and land especially when widows and AIDS orphans cannot inherit land,
  • Loss of traditional knowledge of sustainable land and resource management practices,
  • Increased vulnerability of community-based natural resource management programs as communities lose leadership and capacity, and HIV/AIDS issues take priority, and
  • Diversion of conservation funds for HIV/AIDS related costs.

ABCG’s Communication Strategies and the Role of ICTs

With the above recognized negative impacts of HIV/AIDS on the environment and natural resource management, ABCG has agreed that ICTs are uniquely positioned to help increase the impacts of their communication strategies. Some of the current approaches being used include:

  • The use of its website with updated materials including PowerPoint presentations, papers, and web links on case studies conducted on HIV/AIDS and environmental conservation.
  • Networking among the regional partners to share useful information on the issue.
  • Workshops
  • International Conferences
  • AIDS and Conservation Posters by ABCG

So how can ICTs be integrated into these strategies for effective impact on HIV/AIDS?

Looking at the great potentials of ICTs for knowledge and information sharing, the current communication approaches by ABCG may have limited use of ICTs for sharing knowledge on best practices about HIV/AIDS and the environment. A host of the emerging social media tools and platforms are excellent avenues for partners to share information on HIV/AIDS and environmental conservation activities thereby facilitating the work of ABCG in its fight for environmental conservation.

a) Blogs taking the form of a diary, journal, and links to other websites could be great tools for sharing and creating awareness of HIV/AIDS on the environment.

b) Twitter accounts can be used to share instant updates from friends, industry experts, favorite celebrities, and others of the impact of HIV/AIDS on the environment, the prevention strategies, and what’s happening around the world with specific focus on natural resource management and HIV/AIDS.

c) Social networking applications like Facebook with pages specifically created on the issue could help bring like-minded individuals and organizations together to discuss the issue online.

d) Events such as Meetup.com and free Wibinar applications such as WebEx channels may be used to connect partners and advocates together to share information and knowledge on HIV/AIDS and the environment.

e) Wikis pages are great knowledge management and collaborative tools that could be used to capture, find, share, and use information on HIV/AIDS and environmental conservation. Wikis help keep knowledge current, dynamic, and safe for members.

f) Photo sharing applications like Flicker, Picasa, Fotki, Mobile Me, Windows Live SkyDrive could be used to share real-time updates on HIV/AIDS and environment through images.

g) Video sharing tools like YouTube could be used to create awareness of the danger of HIV/AIDS on the environment.

h) Professional networking tools like LinkedIn may bring together experts from the various fields – HIV/AIDS, NRM, Climate Change, among others to discuss the issue.

When the necessary ICT policies and infrastructure are put in place among the ABCG collaborating partners and the regional networks, the use of these applications should not be an obstacle to information sharing on HIV/AIDS and the environment.

CrowdOutAIDS, the online crowdsourcing project that engages young people in developing a UNAIDS strategy on youth and HIV, has wrapped up its fifth week. The project launched in October 2011 and will run for two months, with the final crowdsourced strategy to be produced in January.

Crowdsourcing is a technique used to quickly engage large numbers of people to generate ideas and solve complex problems. CrowdOutAIDS’ target “crowd” is young people, 3,000 of whom become infected with HIV every day and 5 million of whom currently live with the virus.

The project’s approach is to follow a four-step model:

  1. Connect young people online
  2. Share knowledge and prioritize issues
  3. Find solutions
  4. Develop collective actions on HIV

Once the fourth step is completed, the UNAIDS Secretariat will put the youth strategy into action, and the strategy could become an advocacy platform in future UNAIDS work.

Currently the project is in the second stage of sharing knowledge. Youth from all over the world have been connected through eight regional Open Forums that are in Arabic, English, Spanish, French, Russian and Chinese. The moderator of each forum starts each day with a question (such as “What is your description of a healthy relationship?”) and participants respond and interact with one another.

CrowdOutAIDS steps

The first week of the project revealed some of the major problems, in the eyes of youth participants, with UN agencies’ current approaches to working with youth. Participants expressed concerns that UN initiatives of working with youth in HIV response lack strategic vision and have no clear plan, and hinder young people from participating in decision-making.

It will be interesting to see what solutions are developed after the knowledge sharing step is completed, as well as what direction the UN youth and HIV strategy takes over the next six weeks. Be sure to check out the CrowdOutAIDS website and Twitter @CrowdOutAIDS for continuous updates.

Photo Credit: Vodafone

In their recent report “Connected Agriculture,” Vodafone and Accenture with support from Oxfam outlined 12 opportunities that mobile telecommunication has for farmers.

The opportunities were identified as ‘the most important’ through stakeholder consultations and are grouped into four categories.

Category I: Improving Access to Financial Services through increasing access and affordability to these services tailored for agricultural purposes. The opportunities under this category include:

1. Mobile Payment Systems which offer people without access to financial services an affordable and secure way to transfer and save money using their mobile phones.

2. Micro-Insurance System that protects farmers against losses when bad weather harms their harvest, encouraging them to buy higher-quality seeds and invest in fertilizer and other inputs.

3. Micro-Lending Platforms that connect smallholders in developing countries with individuals elsewhere willing to provide finance to help the farmers to buy much-needed agricultural inputs.

Category II: Provision of Agricultural Information i.e. delivering information relevant to farmers, such as agricultural techniques, commodity prices and weather forecasts, where traditional methods of communication are limited. The opportunities under this category are:

4. Mobile Information Platforms that link farmers to receive texts with news and information that help to improve the productivity of their land and increase their incomes.

5. Farmer Helplines that connect farmers to agricultural experts who can provide quick and accurate answers to agricultural queries

Category III: Improving Data Visibility for Supply Chain Efficiency. This is done through optimizing supply chain management across the sector, and delivering efficiency improvements for transportation logistics. The opportunities here include:

6. Smart Logistics that use mobile technology to help distribution companies manage their fleets more efficiently – reducing costs for farmers and distributors, cutting fuel use and related carbon emissions and potentially preventing food losses.

7. Traceability and Tracking Systems that are use to track individual food products through the supply chain from grower to retailer.

8. Mobile Management of Supplier Networks that could use mobile phones to manage their networks of small-scale growers and help field agents collect information.

9. Mobile Management of Distribution Networks such as agricultural inputs like seeds, fertilizer and crop protection products could use mobile to gather sales and stock data, improving availability for farmers and increasing sales.

Category IV: Enhancing Access to Markets i.e. by enhancing the link between commodity exchanges, traders, buyers and sellers of agricultural produce. The opportunities for mobile telecommunications are:

10. Agricultural Trading Platforms that use mobile technologies to link smallholder farmers directly with potential buyers  thereby helping them to secure the best price for their produce, as well as promoting investment in agriculture and reducing food losses.

11. Agricultural Tendering Platforms that allow mobile technologies for submitting and bidding on tenders for food distribution, processing and exporting could make the agricultural supply chain more competitive and efficient.

12. Agricultural Bartering Platforms could use mobile technologies to help agricultural workers in rural communities exchange goods and services and improve communities’ livelihoods.

Some of the benefits that could be obtained from these opportunities are monitoring resources and tracking products; unlocking productivity potential while helping to manage the impacts of increased production, such as increased water use and greenhouse gas emissions; increasing agricultural income by around US$138 billion across 26 of Vodafone’s markets in 2020; helping to meet the challenge of feeding an estimated 9.2 billion people by 2050; helping to cut carbon dioxide emissions by approximately 5 mega tonnes (Mt) in these markets; and reducing freshwater withdrawals for agricultural irrigation by 6%, with significant savings in water-stressed regions. These benefits assume there will  be around 549 million mobile connections to relevant services in 2020.

Photo Credit: NanoGanesh

Nano Ganesh is an innovation that is helping smallholder farmers across two Indian states to remotely turn their irrigation pumps ‘on’ and ‘off’ using their mobile phones. In an industry dominated by ringtones and games, this is a welcome move towards technology that serves development, said Vineeta Dixit, a principal consultant at the e-Governance Division of the Department of Information Technology, Ministry of Communications and IT, India.

Nano Ganesh is a GSM Mobile based remote control system exclusively for the use with water pump sets in agricultural areas. A farmer can control the pumps from any distance; check an availability of power supply at the pump end; acknowledge the on/off status of the water pump; and in some models, get alerts through calls if there is a theft attempt of the cable or pump.

The need for Nano Ganesh arose from the routine problems faced by farmers in operating irrigation pumps. In India and other parts of the developing world, a farmer may have to travel miles to turn on a water pump, and stay on the farm until irrigation is complete before returning – at any hour of the day, often late at night or early in the morning. There are, fluctuations in power supply, difficult terrains, fear of wild and dangerous animals on the way to pumps, hazardous locations of the pumps along the river or water storage beds, shock hazards, rains etc.

The clip below summarizes information on the application:

 

The technology requires a mobile connection and phone, along with a mobile modem that attaches to the starter on the irrigation pump. Using the phone, an assigned code number switches the pump’s starter off and on, and a particular tone signals the off/on status of the pump and the electrical supply at the pump location.

The application which was developed by Ossian Agro Automation, has been selected for recognition as a laureate in the Economic Development category for 2011, by The Tech Awards, The Tech Museum at San Jose, CA, USA. Currently, there are over 10 000 installations across the operational states in India.

Close up of man in Africa looking at his cell phoneAs the global population continues to grow – it is expected to reach more than 9 billion by 2050.  It will require a 70% increase in food production above current levels. Most of this increased yield will have to be achieved in less developed countries (LDCs), many of whose farmers operate on a small scale and are highly exposed to crop failure and adverse commodity price movements.  This month, Vodafone, Accenture and Oxfam released a report on mAgriculture.  The report titled “Connected  Agriculture” assesses the potential benefits of new mobile data services such as mobile financial services, weather forecasts, and agriculture information and advice for smallholding farmers operating in marginal circumstances.

Additionally, in light of market saturation, MNOs face the task of growing average revenue per user (ARPU) and market share in rural areas. Agricultural Value Added Services (Agri VAS) present a considerable business opportunity due to the enormous potential user base in LDCs. The farming sector in these countries often suffers from chronically low productivity. Lack of information acts upon productivity and income levels like a glass ceiling.  However, with increasing teledensity in the developing world – Africa is being tipped to pass one billion mobile subscriptions and become the world’s second largest mobile market by 2016, mobiles are uniquely positioned to address the information and financial needs of farmers – an intervention that can help increase their incomes, yields and economic wellbeing.  Vodafone’s research indicates potential $138 billion addition to developing world farmers’ incomes by 2020

The financial and information opportunities at the base of the pyramid (BOP) in themselves hold significant untapped value for the private sector.  The BOP has both intricate financial and information needs, which have the potential to be met through mobile money and information-based mobile services.   Mobile Money can reduce the financial gap for farmers by giving them access to savings and insurance, which in itself reduces the impact of extreme weather and allows for greater investment in improving production.[1] Meanwhile, m-information services have the potential to open up significant markets opportunities, by relaying sales prices, GIS-based commodity demand information, as well as more basic yet essential information on agricultural best practices and reliable weather forecasts.

While there are existing agricultural information services provided via traditional channels such as radio and television, government extension services as they are usually referred to can be made much more efficient by leveraging the mobile channel. This can help improve their quality and trust amongst user communities increasing their potential for scale.  In addition, by linking to them to mobile financial services, farmers will not only improve their productivity but will also be empowered to make better investment and risk management decisions (e.g. request credit for new fertilizers or other inputs they need to grow more and better crops). These benefits are also likely to extend to the wider community as increased agricultural income helps rural families afford education, healthcare and other services.

 

The GSMA mAgri Programme

The Development Fund’s mAgri Programme was set up in 2009 to accelerate the development, provision and adoption of mobile solutions to benefit the agriculture sector in emerging markets. In June 2011, the programme announced the second phase of their mobile agricultural programme, the introduction of the mFarmer Initiative, a partnership between GSMA, USAID and the Bill and Melinda Gates Foundation.  The scope of the mFarmer Initiative is to support mobile phone operators and agricultural partners in launching commercially viable mobile information services that bridge the information gap and increase the productivity and income of rural small-holders.  It aims to attract 2 million of the worlds’ poorest farmers to become users of mFarmer Services by 2013. This compliments their previous work on mobile agricultural services in India and Kenya.

The team has recently launched the Agri VAS  Market Entry Toolkit which explores the opportunities for Agricultural VAS  and covers emerging best practice on marketing, service design and business modelling.  It is primarily addressed to Mobile Network Operators (MNOs), other service providers, and agricultural organisations that are looking to partner and launch Agri VAS.

 

Just as the successful provision of mobile financial services for the BOP requires innovative partnership models; Agri VAS will require similar efforts from the part of its stakeholders.  While MNOs have a leading role to play, they will need the collective support and partnerships from key stakeholders in the agricultural supply chain in order to fully unlock the benefits for farmers in LDCs.

Photo Credit: USAID

The United States Agency for International Development (USAID) in collaboration with Bill and Melinda Gates Foundation (BMGF) and GSMA have launched a global initiative to facilitate the rapid scaling of the use of mobile phone networks to provide poor farmers with valued agricultural information.

The mFarmer Initiative aims at developing a global, shared database of digital agricultural information; a challenge fund to promote innovative partnerships between operators and public or private agriculture extension service providers; technical assistance; sharing of best practices; and impact evaluation.

At a recent webinar organized by USAID to introduce the mFarmer initiative, Judy Payne, the ICT Advisor for USAID’s EGAT and Africa Bureaus reiterated the interest of USAID in supporting agriculture in the developing nations through the Feed the Future (FTF) program. She explained that the selected countries for the mFarmer initiative in Africa are priority countries for the FTF program. According to Judy Payne, USAID is a partial funder together with BMGF. She strongly encouraged USAID missions and implementing partners working in Africa to take full advantage of the opportunity given the funding from the agency and the importance of the initiative to help increase productivity and income of smallholder farmers. She cited the involvement of one of USAID’s FTF implementing projects for Africa as a partner in submitting an application during the first round of the Challenge Fund.

The mFarmer initiative has an ambitious vision of success to help about 2.2 million poor farmers in developing countries increase their productivity and incomes by receiving actionable, high quality, relevant and timely information and advice through mobile phone service networks by 2015. These services are delivered via sustainable and scalable business models without on-going donor support and reflect significant private sector investment. They complement other delivery channels, reflect feedback from farmers, and are based on a growing body of shared digital agricultural content.

The introduction to the mFarmer initiative webinar, which was the first in series of webinars to focus on the initiative, was attended by over 40 participants across the globe. Other presenters at the session include Smith Fiona, mAgri Program Director, GSMA Development Fund, and Natalia Pshenichnaya, mAgri Business Development Manager, GSMA Development Fund. Access to the recorded presentation of  this webinar could be found here.

Also, an upcoming online forum to initiate discussion around the types of partnerships that are conducive to creating sustainable and scalable mobile information and advisory services for farmers will be help between November 21st and December 1st at e-Agriculture website. Subject Matter Experts to help lead the discussion include:

  • Sharbendu Banerjee, Director of Business Development, CABI South Asia-India
  • Hillary Miller-Wise, Country Director, TechnoServe Tanzania
  • Collins Nweke, Project Manager, Tigo Tanzania
  • Judy Payne, ICT Advisor, USAID
  • Fiona Smith, Director, GSMA mAgri Program
  • S. Srinivasan, CEO, IKSL

GSMA, is an association of 800 mobile operators serving over 95 percent of the market in developing countries. It helps its members adopt new approaches to provide valued information and services to their customers. In 2009, the Bill and Melinda Gates Foundation (BMGF) made a grant to GSMA to catalyze mobile operators’ investment in these innovative mobile services, evaluate their impact, and facilitate experimentation with sustainable and scalable delivery models.

Photo Credit: ECX

A 2-day conference on African Commodity Exchanges has ended in the Ethiopian capital, Addis Ababa with the call for an Africa wide commodity exchange as well as more exchanges in African nations.

At the heart of this conference, even though not upfront, was the key role that information and communication technologies (ICTs) are playing in transforming businesses within the agricultural sector in Africa. The success stories surrounding the operation of the Ethiopian Commodity Exchange (ECX) system attest to the fact that ICTs can be enabling factors in almost every sector once the necessary steps are taken to integrate these technologies into the sector.

“A sleepy eyed farmer miles away from the nearest road braves the morning chill to load his donkeys with his lentil harvest. On his way to market he checks his mobile to see if the network is reaching him – because receiving a text message now from the Ethiopian Commodity Exchange (ECX) could save him hundreds of birr,” said the former World Bank economist Eleni Gabre-Madhin who is the CEO of the Ethiopia’s state-owned commodity exchange.

According to Dr. Gabre-Madhin, ECX is as much an ICT revolution as it is an economic transformation. The platform is a communications technology, from the real time price tickers found across the country to the Interactive Voice Recognition mobile telephony for rural farmers, that makes the exchange work. ICT applications currently being used to facilitate exchange of commodities and make information accessible to the users include over 100 price tickers, 20 trading centers, 50 warehouses, 2000 market information kiosks, and 50 data display boards.

Dr Gabre-Madhin stated that access to price information allows farmers to maximize profits and if farmers can get the same information about the national market trends that well-established and endowed exporters and processing firms have, that changes how the game is played. She concluded that with the ECX, the share of the final export price that now goes back to the farmer has gone up from something like 38% to close to 70%.

The conference which was co-organized by ECX and UNDP brought together participants from about 14 Africa countries including Ghana, Zambia, Rwanda, Nigeria, Zimbabwe and South Africa with market regulators, policy makers, national and international banks, the US securities and exchanges commission, development institutions, investors, farmer organizations and technology companies.

But while the ECX is being held up as a model, many other African countries disagree with the concept of states controlling the market. But the Ethiopia’s top government economist Newal Gabre Ab insisted that every country is different when it comes to economic policy and in Ethiopia, where farmers are among the poorest in Africa, the success of the ECX is the result of careful state planning.

Photo Credit: E-Site

Bharti Airtel, an international telecommunications company, has announced a deal with Ericsson, a leading provider of mobile telecommunications equipment, to use Flexenclosure’s green energy solution called E-site for upgrading an initial lot of 250 mobile phone base stations powered by diesel in Nigeria.

The contract enables Ericsson to be responsible for implementation and maintenance services for all the sites. “The new green and highly cost efficient base station solution makes not only environmental sense, but also financial sense for our customers, enabling the efficient deployment of services to previously unserved or under-served areas,” Ericsson Head of Sub-Saharan Africa Region Lars Linden said.

Airtel has successfully tested the solution in Kenya and has experienced significant reduction in diesel usage and CO2 emissions against a round-the-clock diesel powered site. The company also believes that the ‘green’ mobile initiative will improve operations and minimize base stations’ environmental impact.

Flexenclosure is a Swedish start-up that develops innovative solutions for energy-efficient mobile phone coverage in developing nations.  The advanced control system of the E-site solution assures the storage of optimal power from the alternative energy sources (solar or wind) and the process is efficiently managed through the utilization of its battery bank.

The company estimates that there are 40,000 mobile phone base stations in Africa, and most of those rely on a diesel engine for power. Each base station takes anything up to 5200 gallons of the increasingly expensive hydrocarbon soup each year to ensure that people will be able to use their mobile phones. That’s around 210,000,000 gallons of diesel every single year, which isn’t good for the environment or the profit margins of the mobile providers. The technology has the potential to lower diesel usage by up to 80% – that’s a saving of 169,000,000 gallons of diesel each year for African telecommunication companies and that’s the byproducts of burning 169 million gallons of diesel that won’t be entering our atmosphere.

Image of cow on laptop

Photo Credit: Penn State Extension

It is over 10 years now that the Commonwealth of Learning Media Empowerment (COLME) program hit the media with the headline “Agriculture Goes High Tech With Digital Video”. This came up as a result of the success of their pilot project that used digital technology to produce farm instructional videos in Ghana and Jamaica for extension purposes.

Ever since, agriculture has gone up from one level of “high tech” to another where we now use thousands of “apps” for agriculture, even in the remotest part of the world. But what is the progress made so far in the development and implementation of digital video technologies in agricultural extension over the years? Have we been circling around the same principle with different technologies over the years? Is there a room for improving the application of videos in agriculture? What are some of the similarities and differences between some of the models used or being used by the implementing agencies?

I believe the incorporation of high techs in agriculture is not just to “romanticize” it but to ensure the benefits of the users – mostly rural farmers who are disadvantaged by virtue of their location (see my previous post on “Rurality”). As a result, the premise for the COLME program at the time was based on a feasibility study conducted in Jamaica that showed that agricultural extension workers had access to training but the system of ‘disseminating’ the information to farmers was not effective or efficient. Ever since (late 2000), the use of videos in capturing and disseminating agricultural information has progressed with several improved models currently being used by farmers all over the world. These models could be classified into either using videos to transmit scientific knowledge and innovations to farmers or using videos to share practices and experiences between and among farmers.

Below are few models that worth mentioning as I reflect on the future of digital videos in agricultural research and extension:

1 – Commonwealth of Learning Media Empowerment (COLME) and Communication of Scientific Knowledge

Beginning from the COLME program, the use of digital video has improved extension services delivery over the traditional radio technology, which is use to support face-to-face information delivery to farmers. The COLME program acknowledged that using videos instead of radio could improve the efficiency and effectiveness of agricultural extension delivery. In collaboration with the Rural Agricultural Development Authority (RADA) in Jamaica, COLME assisted agricultural extension workers to use low-cost video production tools to develop training materials on good farm practices. Improvement is seen in visual content for demonstration to farmers, step-by-step training methods watched by farmers, and increasing access to content by illiterate farmers who could not read.

This was an excellent innovation at the time with emphasis on scientists using video technology to improve the delivery of their innovations to farmers. Scientists capturing their own demonstrations on videos and sharing them with farmers resulted in improved farm management practices by the farmers who were invloved.

2 – PROLINNOVA (PROmoting Local INNOVAtion) and Sharing of Local Knowledge and Innovations

Around the same time as the COLME program, PROLINNOVA  an NGO-initiated multistakeholder program that promotes local innovation in ecologically oriented agriculture and natural resource management (NRM) also started using videos to capture and document farmers’ local knowledge and innovations. With the emphasis on farmers’ local innovations, PROLINNOVA went a step ahead of the COLME program to not only disseminate external content through videos but also utilize internal innovations. Approaches such as Farmer Led Documentation (FLD) and Participatory Innovation Development (PID) have been used extensively in the developing nations to demonstrate the effectiveness of user-led innovation for sustainable development, and the advantages in building strong farmer-extension-researcher partnerships.

The strength of PROLINNOVA in the use of digital videos for agricultural improvement could be attributed to their use of local knowledge and innovations of the people. This I believe is key for the future use of videos in agriculture. When local farmers from one community watch farm management practices of their colleagues from another community, it gives them a better understanding of the process than the traditional extension service delivery.

3 – Agro-Insight and the use of Socio-Technical System in Video Production

The work of Agro-Insight in the use of digital videos for improving extension services delivery cannot be overlooked. As a dynamic enterprise that merges expertise from science, communication and arts to support sustainable agriculture and equitable trade, Agro-Insight works closely with institutions and organizations to enhance their impact on rural communities through reflective research and effective video, radio and print material production. In addition to the emphasis on local farmers activities, Agro-Insight aims at contributing to a more sustainable agriculture and trade by enhancing reflection and learning among farmers, the R&D community, agribusinesses and civil society.

The combination of R&D with local practices through videos is a plus with the Agro-Insight innovation. Rural farmers do believe in their local innovations but understanding these innovations through research, and seeking farmers view on the potency of these innovations in the current technological age is needed.

4 – Video Viewing Club (VVC) and Farmer Involvement in Production and Analysis of Videos

Another specific project that is using videos to improve agricultural production is the Video Viewing Club (VVC) of the Sustainable Tree Crop Production (STCP) program of the International Institute of Tropical Agriculture (IITA). Using farmer training activities such as Video Viewing Clubs, local farmers are trained to collect data on their own farming activities, write scripts, edit and produce short videos/clips that cover a number of farm practices. The project, which started mainly within the cocoa sector, is expected to cover some other food crops such as cassava in the near future. Cocoa farmers in clubs are trained to document farm management practices in topics such pruning, black pod disease control, harvesting/pod breaking and fermentation techniques. These clips are viewed with experts and discussions take place for further explanation of issues arising from the videos.

VVC innovation is also unique by putting local farmers into small groups and training them to be in charge of the research process – observing issues in their communities, gathering data through interviews with their colleagues, writing scripts and producing videos. The most positive part of this innovation, I think, is the discussion that takes place between the club members, other community members and the scientists during the viewing of the clips. This will lead to greater understanding of the process and activities that have been documented.

5 – Digital Green and the Combination of Science and Technology in Videos

Digital Green is a newer approach to the use of digital videos in agricultural extension services delivery. It emphasizes a socio-technical system approach by combining the technologies with existing people-based extension systems to amplify their effectiveness. It taps into local social networks to connect farmers with experts to minimize the distance between teacher and learner. Videos are produced by farmers; of farmers; and for farmers across the field locations. The video production process is participatory, human-mediated instruction model for video dissemination and training, a hardware and software technology platform for exchanging data in areas with limited Internet and electrical grid connectivity, and an iterative model to progressively better address the needs and interests of the community with analytical tools and interactive phone-based feedback channels.

Digital Green is also utilizing farmers as a key resource in the documentation process. Also acknowledged by this innovation is the importance of the social processes rather than the technology. If the technology is to have impact, the social processes need to be well organized.

So what is the future of Digital Videos in Agricultural Research and Extension?

I believe there are a great number of projects and programs out there that are currently using videos in agricultural extension service delivery. These other programs as well as those mentioned above do all have one common goal – to improve knowledge sharing through digital technologies for increased agricultural productivity. These approaches are seen in agricultural experts developing scientific methods of farming through videos for farmers’ use; training farmers to use videos to document their farm management practices (not necessarily their local knowledge and innovations); and then training farmers to document their own local knowledge and innovations that could be shared with other farmers.

In addition to the use of videos in extension services delivery, videos are also being used in agricultural research work. The Power of Video in Research by ICT-KM at CGIAR argue that videos and the Internet have revolutionized the way in which an increasing number of scientists are now communicating ideas and the results of their research. There are easier ways now to use videos to record scientific results and then use them in farmer education. Videos are being used to efficiently convey large amounts of information and depict scientific procedures that would otherwise require pages upon pages of written text to achieve the same level of understanding; show things that take place over time as if they are face-to-face events; raise awareness of issues; document science and share new scientific methodologies that can help build capacity; and generate new applications and innovation.

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