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Rural Women's Day

Mrs. Flora Emilia lives deep in Tanzania’s mountainous region. Owning a mobile phone has helped her access the latest market prices, and therefore get better rates for her crops, rather than being taken advantage by the middlemen.

She can now contact buyers on her own and search for market prices in town, none of which should could do before being involved with the  Gender, Agriculture and Rural Development in the Information Society (GenARDIS), a small grants fund initiated in 2002 to support work on gender-related issues in ICTs for the Africa, Caribbean and Pacific regions.

“I am a better woman now,” she says with pride.

By being able to search for market prices, she can now bargain and is looking into ways of increasing her crop production and expanding different crop types.

Emilia is a beneficiary of the Mikocheni Agricultural Research Institute (MARI) GenARDIS funded project,  which distributed mobile phones to a group of women from the village of Peko-Misegese in Tanzania.

Small grants making big changes

According to Jennifer Radloff, Manager of GenARDIS project for Association for Progressive Communications (APC), women living in rural areas must overcome multiple barriers, relating not only to their location but also their gender, to access information and communication technologies (ICTs).

GenARDIS recognizes the constraints and challenges encountered by rural women–lower levels of education, cultural attitudes preventing women from visiting public access points without being accompanied by men, caregiving responsibilities, to name but a few– and has disbursed small grants to diverse and innovative projects in order to counter these barriers, to document the process and results, and to contribute to more gender-aware ICT policy advocacy.

For instance, radio (and increasingly the mobile phone), are perhaps the most ubiquitous communication devices in many rural areas, are often not accessible to women since men control and usually own the radio and the mobile phone in the household.

“With all the GenARDIS-supported projects, ICTs are only a means–albeit a very powerful means to an end in themselves. Access to information is the tool that allows women to envision small advances in everyday life and more monumental strides over time,” said Keane Shore, an Ottawa-based writer and editor.

Women play a central role in the agriculture economy and centralizing ICTs adds tremendous potential for improving rural livelihoods.

By demonstrating in tangible ways women’s huge contribution to agriculture and household income and the positive increase in livelihoods, gender relations are improved and women’s role in communities more valued.

“The love has increased in my house,” added Emilia whose new found financial independence has made space for more equality, respect and harmony in the household.

 

 

The international NGO Camfed, the Campaign for Female Education, has collaborated with Google to set up a network of three ICT centers that will reach some of the poorest and most remote rural areas of Ghana.

Photo of woman in Africa from Camfed website

Photo credit: Camfed

The women-run ICT centers will act as “hubs for learning, communication and entrepreneurship.” They will be located in the northern region of Ghana and the first will open later this month in the town of Bimbila.

Camfed’s mission is to fight poverty and HIV/AIDS in Africa by educating girls and women so that they can become leaders of change. The organization’s head of enterprise and leadership, Catherine Boyce, explained to EWeek Europe that because women in Ghana have few employment opportunities and are pressured to marry young, the female center managers will serve as “powerful role models” to the center’s clients.

Ghanaisn woman on computer

Photo credit: Blackstarcommunications

Google has pledged to fund the ICT centers during the first two years of operations and while the centers get established with computers, printers, photocopiers and digital cameras. Though Camfed originally thought it would need to rely on solar energy to provide power to the centers, and may explore solar options on a case-by-case basis, the project will likely be able to use electricity since the power supply in Ghana has improved in recent months.

Development projects aimed at educating rural women through the use of ICTs are becoming more prevalent and take many forms. A successful Gates Foundation farm radio project taught women farmers about a drought and disease-resistant rice variety which greatly improved the income of farmers in the area.

Studies have shown that rural women in Africa face many challenges in gaining access to ICTs, such as affordability, distance, and time. Thus simply providing ICTs such as computers and Internet alone will not improve the lives of rural women. Rather, projects must provide low-cost options that contain a strong capacity-building component, such as education, in order to be successful. The Camfed/Google project in Ghana hopes to see success in improving the lives of rural women by providing free access and training in ICTs.

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Rural operators on discovery training into connecting with the rest around the globe

Frequency radio and e-mail maybe “simple” technologies but they are driving peacebuilding and development efforts in the Solomon Islands.

The People First Network (PFnet) is a UNDP funded project set up in 2001. PFnet promotes rural development and peacebuilding by enabling affordable and sustainable connectivity and facilitating information exchange between communities across the Solomon Islands.

PFnet has established a growing rural communications system based on wireless e-mail networking in the HF band, which enjoys full community ownership.

The PFnet community e-mail are the only link to the outside world, providing communities with access to information regarding health, public services and education, and enabling essential contact with family and professional peers.

Gender equality & rural development

PFnet plays particular attention to gender equity and democratic governance, helping women, especially disadvantaged rural women, to network, access services relevant to them and connect with women’s group.

A network of rural community e-mail stations is located on remote islands across the country, usually hosted in secure public facilities. The stations are pretty basic and consist of an old laptop, radio and modem, powered by a car battery, which runs off a solar panel as in most areas there is no electricity. The total cost of the equipment runs to around $8,000.

At the heart of the operation is an Internet café in the capital Honiara, which connects to the Internet via satellite. The connection speed is around 2Kbps, meaning a typical text e-mail sent by rural villages takes about 10 seconds to transmit.

“We are using old technology but it is robust,” said Joe Rausi, staff on the PFnet project.

“This laptop is quite old but it does the work. In the end we have to look at what is affordable in villages.”

“The People First Network is not about technology. It is about improving the standard of living of people in rural areas,” added Rausi.

Peace promotion

In a country where the only means of communication with the outside world for most remote areas consist of unreliable short-wave radios, and expensive statellite telephones, the PFnet project helped overcome the legacy of fear and mistrust created by years of fighting between rival ethnic gangs.

“We thought that by connecting people together, they would know more about each other and bring peace to the country,” said Rausi.

Map

Map of the Solomon Islands

The Solomon Islands consist of roughly 850 islands and is one of the least developed nations in the South Pacific region. A quest for land and power fueled ethnic violence between 1998 and 2003 where hundreds were killed and thousands made homeless. Australian-led forces arrived in 2003 to restore order. Since then the country has enjoyed relative stability.

PFnet project illustrates how information and communication technologies (ICTs) can play a role in developing rural areas and driving peacebuilding initiatives. The project hopes to move beyond e-mail and explore using the system for distance-learning and e-commerce but bandwidth remains the biggest hurdle to this goal.

Photo Credit: APC.comDespite efforts over the past several years, to bring ICTs to rural areas of Uganda, assessments show most of these initiatives have been dominated by men. In the Rwenzori Region of Western Uganda, Toro Development Network (ToroDev) works to make sure women have access to this connectivity as well. More gender sensitive intervention is needed to enable the local population generate and exchange reliable information in a relevant local content on their own, enhance gender advocacy and sensitization programmes that target to improve the status of women and share knowledge by building an electronic community and networks, especially in the agricultural and agro-business sector. Over 80% rural women depend on small-scale agriculture and agro-business sector in the region.

Many gender, social, cultural beliefs  marginalize women in all aspects of positive livelihoods in this region including access and use of quality information. ICTs cannot sustainably impact the Rwenzori rural community of Western Uganda (Kabarole and Kyenjojo districts) unless the women, who make up 63% of the total population, are given special attention. Customized ICT-enabled production, capacity/skills building and marketing tools that empower women in the agricultural sector are therefore imperative in this case.

What Toro Development Network (ToroDev) does to address this issue:

ToroDev is a community based NGO established in 2005 to promote the use of appropriate ICTs for sustainable and gender sensitive socio-economic community development of both men and women in the rural Rwenzori region of western Uganda. Its current operations cover the districts of Kabarole and Kyenjojo. For the past two years, ToroDev has been involved in community ICT4D awareness programmes using two community radios, holding sensitization workshops and writing ICT4D articles in local newspapers and bulletins with special attention on building the lobbying capacity of the marginalized youth and women to access and use relevant community information on their own[4] and communicate their development needs to local leaders – Local government and eventually influence ICT policy formulation at central government level.

At the beginning of 2006, after a community Information Needs Assessment survey, ToroDev embarked on a campaign of establishing of an ICT4D Research and Resource Centre in the Toro community (Kabarole and Kyenjojo districts) of the Rwenzori Region. The centre would later support its research, documentation, lobbying and advocacy, train rural men and women and facilitate knowledge sharing for best production practices among small-scale farmers and help them to access quality marketing opportunities at local, regional and international levels. This project was nominated and selected finalist in the prestigious Stockholm Challenge Award 2008. The project has so far brought together ten (10) main community based NGOs in the region to contribute resources and establish a bigger community owned telecentre facility “Kabarole Information Centre” whose one aim, among many others, is to train 700 women community development workers by 2011.

ToroDev approaches the improvement of small-scale agricultural production in the region using customized, affordable and relevant Information and Communication Technologies for Development (ICT4D). These are tools that efficiently facilitate cheap and instant access to information from community, regional, national and international level streams. Through the partnership with instititutions like SATNET (Sustainable Agricultural Trainers Network) IMARK (Information Management Resource Kit) group in collaboration with FAO, CTA and APC, ToroDev is piloting the strategy of “Building Electronic Communities and Networks” through training community workers how to use simple modern Web 2.0 Tools[5] to produce and manage agricultural information in the two districts of Kabarole and Kyenjojo. This information is needed by local small scale farmers to improve their production practices, add value to their products and have opportunities to access regional, national and international markets. Over 80% women living in these two rural districts make their livelihood out of small scale farming. Effective use of simple ICT4D (Web 2.0) tools reduces production and post harvest costs like transportation of agricultural produce to nearest market places, increase rural women farmers total revenues and therefore, improve their livelihoods and those of their community members.

Johnstone Baguma-Kumaraki, the Author is Executive Director, Toro Development Network (ToroDev)

Written by Sonia Randhawa and reposted from GenderIT.org.

Photo credit: UNICEFAccess to knowledge is vital at any time. This is especially evident in times of emergency where a lack of knowledge can be disastrous, as graphically illustrated during the Asian tsunami of 2004 when meteorological services were aware of an impending disaster, but were unable to find channels of communication to warn affected communities. Also graphic in this instance was the gendered nature of the disaster – in Aceh, up to 80% of those killed by the tsunami were women. Reasons given for this range from the nature of women’s clothing, that women were more likely to be at home at the time of the tsunami and that women were more likely to put the safety of their children before their own safety.

This is not an isolated case. Natural disaster statistics are rarely disaggregated by gender, although anecdotal evidence suggests that women are disproportionately affected. In addition, analysts argue that disasters occur by design and that the impact of natural disasters shows a bias towards the socially excluded. According to Elaine Emerson:

“On balance, those most socially excluded and economically insecure in any society or

community are least able to access or control resources needed during and in the aftermath of a

damaging cyclone or lengthy drought. Women, the frail elderly and children, members of

subordinated cultural or racial groups, the chronically ill, undocumented residents, the pre-disaster

homeless, and other socially marginalized populations are least likely to have the social power,

economic resources, and physical capacities needed to anticipate, survive, and recover from the

effects of massive floods, long-lasting drought, volcanic eruptions, and other extreme environmental events.”

 

This has led to aid and relief agencies such as Oxfam attempting to counter previous gender-blind policies that worsened the impact of disasters on women. The lack of gender disaggregated informationi on the impact of natural disasters is a key problem in addressing the gendered nature of their impacts.

This article will compare two very different situations, that of a comparatively developed nation in the Middle East and a nation that has been ravaged by over a decade of civil strife and war. Jordan in the Middle East has one of the lowest interneti penetration rates in the region, but almost a fifth of people have internet access. The GDP per capita, in purchasing power parity of Jordan is over 10 times that of DRC.

The Democratic Republic of Congo has an average life expectancy of just 45 and internet penetration of under 2 percent. While urban areas are relatively safe from conflict, over 2 million people have been displaced in the Eastern part of the nation, and violence continues to claim around 1,200 people per day, either directly in conflict, or indirectly through deaths due to a lack of clean drinking water or other easily avoidable health problems.

The similarities between Jordan and the DRC are few. But in both societies the status of women remains low, when compared with other countries in the region, and internationally. The Global Gender Gap Report 2006 ranked Jordan as 105th out of 115 countries in terms of closing its gender gap in economic participation and opportunities, while there are few Jordanian women in leadership positions in either politics or business, the number of Jordanian women enrolled in ICT courses has outstripped men, since the mid-00s. Nevertheless, and despite the Governmenti‘s key role in ICT policyi, women make up less than a fifth of the core ICT workforce.

One of the main problems women have in accessing knowledge is directly related to poverty and illiteracy. In both countries, the interviewees said the problem of access to knowledge in an emergency situation is only part of a general problem of women’s access to knowledge – although women’s literacy rates in Jordan are among the highest in a highly literate region.

This is further worsened when it comes to issues of sexual and reproductive health due to cultural taboos surrounding the discussion of sexual violence – issues that are particularly crucial in DRC where sexual violence is increasingly seen as an acceptable method of subduing one’s perceived cultural or racial enemies. In one month in 2008, 1,200 women were reported to have been raped.

Literacy and education

The main problems facing women who need to access information in an emergency situation are those they are faced with daily. Key among these is low levels of literacy. While in the short-term, such as in a natural disaster, word of mouth or radio are usually key providers of information; in the aftermath a lack of literacy can severely hamper women’s ability to respond to situations or absorb new information quickly and effectively.

This is related to women’s access to education. In DRC, there are few women who attend university, and it is seen as an impediment to making a good marriage – educated men prefer wives with little education, according to Lulu Mitshabu. There are few educated role models for women to emulate, either in government or private enterprise, and if a family has the choice between spending resources to educate a boy child or a girl child, the boy child will receive preference. In conflict areas, children of both sexes are faced with the problem of losing several years education due to displacement, and there are few facilities to help those in such a situation – the already over-stretched aid agencies are concentrating on ensuring the short-term survival of the refugees. Considering both the long-term nature of the conflict and that there are no apparent solutions in sight, this problem is acute. Ms Mitshabu also says that the impact of this on access to knowledge is disastrous – not only are children unable to read or write, this also hampers their ability to assess information, making them vulnerable to manipulation, particularly dangerous in a conflict that is fuelled by racial tensions.

In contrast, women’s access to education in Jordan is comprehensive. There are more girls enrolled in primary school and secondary school. Yet, according to Daoud Kuttab, this disguises regional (and generational) differences in literacy and access to knowledge. And while Jordan has made vocal commitments to ensuring that it is considered a prime destination for ICT investors, particularly those looking at outsourcing operations, there was nothing that specifically addressed gender inequities in ICT access until May 2007. The new policy says “Government notes the importance of the ICT sector with respect to women’s role in Jordanian society and the Jordanian economy. Accordingly, Government will work with stakeholders to ensure the continuous promotion of women’s participation in the IT sector through the support of women’s empowerment.”

This does not mention any specific commitment to not only ensuring women have access to ICT education, but also that there are appropriate job opportunities for them once they leave tertiary education.

 

Infrastucture

In both Jordan and DRC, a lack of infrastructure was seen as a key impediment to the generalised lack of information dissemination. In DRC, for example, in the earlier days of the conflict, one of the key means of transmitting information was via community radio. Community radio was key in informing people of possible attacks and in providing information on rehabilitation after attacks.

In addition, the ability of people to receive radio signals has been severely eroded. Many refugees have been forced to flee their homes repeatedly. In many instances, a person with a radio may become a hub for a community anxious to learn news.

Lulu Mitshabu says that community radio was particularly important to women, as it was not only more interested in the concerns of women than statei-sponsored media, it gave women a chance to be heard on radio. This was an effective means of empowering women, and helping women leaders in the community to spread information. However, given the scarcity both of transmitters and receivers, this is no longer an effective means of transmitting information.

Even less effective is internet and computer technology – even in the comparatively developed state of Jordan. In both countries, the technology is confined to an urban elite. In DRC, single women may access the internet through cafes, mainly to communicate with relatives overseas – but even this is curtailed by their husbands once they are married. In both countries, access to the internet in remote areas, and in DRC in the conflict areas, is severely limited, both by the infrastructure and by the levels of computer and internet literacy.

It is an area of policy development that has been lacking, not just in Jordan but in the region. While Jordan both hosted the World Association of Community Radio Broadcasters (AMARC)’s Ninth General Assembly and has approved community radio licences within university campuses, AMARC has recommended improving legislation to allow more community radio licences. Daoud Kuttab says it is the best way to help women take control of information, “A community radio station in Jordan is the perfect communication tool that will provide people of all ages and social backgrounds of vital information that they need whether it be related to daily needs or farming needs.”

Credibility of information

In DRC, the ability to disseminate vital information rapidly is also hampered by the skepticism of recipients of information. Having been victims of conflict for over a decade, people will only believe information from trusted sources, often those known to them personally such as village chiefs. Women’s subordinate position in society and their lack of education can limit their effectiveness as providers of information, reinforcing men in their position as gatekeepers of information.

This tendency for men to be gatekeepers is a situation that has been worsened in the conflict years in DRC. This in turn means that information that could save women’s lives, such as simple information on hygiene and health-care, is often not transmitted to the women who need it, as men do not see the transmission of this information to women as being important.

However, when educated women return to their villages, they can play this role – but few choose to do so. According to Lulu Mitshabu, this is partly because of the limited opportunities at the village level and partly due to migration of educated women overseas, where they are more likely to find educated marriage partners and greater opportunities.

Effective Technology

Unfortunately, the experience in DRC seems to indicate that all effective means of accessing knowledge are controlled by men. In Ms Mitshabu’s experience there are two major effective ways of communication, that can help in disaster preparedness and recovery. The first is mobile phone technology. The infrastructure for mobile phones is difficult to target, and has been largely unaffected by the conflict. SMS messages can be used to effectively disseminate information to a large audience in a short period of time. Unfortunately, mobile phones are largely the province of the men. There is no perceived need for women to own a mobile phone, and even if they did, the low literacy rates make SMS services largely useless.

The second way of effectively transmitting information is through traditional leadership roles – chiefs spreading information on how to deal with potential or existing threats. Once again, this largely excludes women from a role in either disseminating or receiving information. However, it is useful in ensuring that information transmitted is perceived as credible. This is also a network that has proved resilient in the face of conflict. It has the major downside of reinforcing existing gender roles.

Ways forward

In Jordan, where the Government is behind an initiative to put a computer in every home, emphasis needs to be given to making sure relevant information is available and to improve women’s computer literacy. However, Daoud Kuttab emphasises that this is not enough. He says, “Women need to take charge of the entire informational cycle that affects them from the source of information to the platforms that are available in which women are in editorial and senior managerial positions as well as ownership in the case of community media.”

He also points out the need to undo the impact of the filtering process of the male-dominated media and policy.

In DRC, Lulu Mitshabu says the need is to focus on low-tech solutions to disseminating knowledge, such as using posters and t-shirts. These need to be highly pictoral to ensure that they are effective regardless of literacy rates. In terms of emergency information, she stresses the need to set up parallel structures to mirror the informal networks that exist among men, helping to cultivate leadership among women and to encourage educated women to return to their communities to take up a leadership role. The main problem in the DRC remains not just that aid is provided in a gender-blind fashion, but also that there is not enough aid to provide for the humanitarian disaster of the region.

Farmer with Mobile Phone

Photo Credit: OpenIdeo

Let’s imagine the state of the global food security in the next 3-5 years, if rural women decide to back out of agriculture and food production today? Secondly, let’s visualize how access to information and communication technologies (ICTs) by rural women could reverse the negative impacts that this could make on the globe – that is the magic!

Rural women in most of the developing world play an indispensable role in improving the quality of life through agriculture, food production, processing and decisions concerning nutrition and diet. According to the United Nations Food and Agriculture  Organization (FAO), over two thirds of all women in Africa are employed in the agriculture sector and produce nearly 90% of food on the continent. As the world recognizes the importance of rural women on the International Day of Rural Women (2011), I would like to highlight some of the key roles that rural women play across the globe in sustaining life. The piece concludes with the ‘envisioning’ of ICTs to improve the current deplorable conditions of these rural women. While each of these cases highlights the “role” of rural women in agriculture, they also inform the public (in general) and our policy makers (in particular) about the plight of this hardworking social group within our society.

In Bangladesh, rural women are known for their traditional role in a wide range of agricultural activities including post-harvesting, cow fattening and milking, goat farming, backyard poultry rearing, horticulture, and food processing. Women, almost equal to the contribution of male family labor, carry out some 40-50% of field irrigation and non-farm water management.

Depending on the geographic location in Bhutan, rural women may dominate agricultural production. The population consists of 49% women, and 62% of them work in agriculture. Agriculture remains the primary economic activity in the rural areas of Bhutan in addition to other dominant activities as kitchen garden and livestock. Women considerably contribute to household income through farm and non-farm activities.

The situation is not different in India where the national rural female work participation rate is around 22%. While agriculture is a household enterprise, social norms demarcate the division of labor based on sex and age. Activities like transplanting and weeding are regarded as women’s jobs, whereas both men and women perform activities like harvesting and post-harvesting.

About 79% of Kenya’s population lives in rural areas and relies on agriculture for most of its income. The rural economy depends mainly on smallholder subsistence agriculture, which produces 75% of total agricultural output. The poorest communities are found in the sparsely populated arid zones, mainly in the north and made up of households headed by women, herders, and farm laborers. Subsistence farming is primary – and often the only – source of livelihood for about 70% of these women.

In Rwanda, women account for about 54% of the population, and many households are headed by women and orphans. Agriculture remains the backbone of the economy contributing an average of 36% of total GDP, and employs more than 80% of the population. Rural livelihoods are based on agricultural production system that is characterized by small family farms, practicing mixed farming that combines rain-fed grain crops, traditional livestock rearing and some vegetable production and dominated by women.

A substantial proportion of Nepalese women (40%) are economically active. Most of these women are employed in the agriculture sector, the majority working as unpaid family laborers in subsistence agriculture characterized by low technology and primitive farming practices. As men increasingly move out of farming, agriculture is becoming increasingly feminized in Nepal.

In Pakistan, women are key players in the agriculture sector, which employs almost 12 million women in the production of crops, vegetables and livestock. The cotton crop, accounting for half of national export earnings, depends heavily on female labor. Women have the exclusive responsibility for cotton picking, exposing themselves in the process to health hazards emanating from the intensive use of pesticides.

In Sri Lanka, about 80% of the population lives in rural areas in which women play an important role in the agriculture sector. About 42% of the female labor force is engaged in agricultural activities. Gender roles in slash and burn cultivation, rice paddies and home gardens vary according to the cultivation practiced in these systems of production. Women take on activities related to transplanting, post-harvesting and household level processing of home garden produce.

The agriculture sector of Ghana contributes about 33.5% of GDP and remains the country’s major engine of economic growth. Over half the country’s population lives in rural areas. About six in ten small-scale farmers are poor, and many are women. Women bear heavy workloads. In addition to their domestic chores, they are responsible for about 60% of agricultural production. More than half the women who head households in rural areas are among the poorest 20% of the population.

In Côte d’Ivoire, most of the country’s poor people are small-scale farmers. They face problems of market access, low prices for export crops and inadequate basic social services. Rural women, who lead the sector, have limited or no decision-making power over the allocation of land, and they are dependent on men for access to land. Yet gaining access to land is crucial for these women because their livelihoods depend largely on the production of food crops.

In Indonesia, women represent the mainstay of rural households, providing family as well as farm labor. Agriculture accounts for the highest share of rural employment. Since most rural households control small amounts of land or have no land at all, rural women often seek to supplement household income and food security through off-farm employment in small and medium enterprises, some of which have links to agricultural production.

The East African country of Ethiopia, has about 12.7 million smallholders who produce about 95% of agricultural GDP under extremely vulnerable conditions such as drought and other natural disasters. Households headed by women are particularly vulnerable. Women are much less likely than men to receive an education or health benefits, or to have a voice in decisions affecting their lives.

Poverty in the Sudan is deeply entrenched and is largely rural. Poverty particularly affects farmers who practice rain-fed agriculture. It is more widespread and deeper in rural areas dominated by women and children and in areas affected by conflict, drought and famine. In general, small-scale farmers and herders in the traditional rain-fed farming and livestock sectors are poorer than those in the irrigated agricultural sector.

Tanzania has about 85% of its poor people living in rural areas and relies on agriculture as their main source of income and livelihood. Within the agriculture sector, food crop producers who are mainly women, are generally poorer than cash crop farmers, but both operate under cyclical and structural constraints and are subject to frequent natural calamities.

Despite all these contributions of women to agricultural sector under the aforementioned harsh conditions, their role has tended to be seen as secondary to that of men. Unfortunately, the opportunities offered by ICTs in the digital age, are not immediately available to the poorest of the poor – who are mostly ‘rural’ women. Rural women in most developing countries face important constraints with respect to ICTs. Some of these include the limited time availability to participate in training and use of ICTs due to the nature of their role at home, low literacy level, minimal access to technology such as mobile telephones or computers, and social and cultural stigma that goes with the social group.

Notwithstanding, there is an increasing body of evidence that shows how ICT is contributing positively to women’s socio-economic empowerment. A range of ICT models have been used to support the empowerment of women all over the world and there is evidence to show that ICTs have improved women’s access to information, and provided them with new employment opportunities.

While the Food and Agriculture Organization (FAO) estimates that giving women the same access as men to ‘agricultural resources’ could increase their farm production by 20-30%, I would like to state that giving women same access as men to “ICTs” could increase their farm productivity by 20-30%.

GBI JobsNetHope seeks an experienced development professional to serve as Director for Connectivity Programs for the USAID Global Broadband and Innovations (GBI) program. GBi is a broad-based initiative aimed at improvement of the Agency’s utilization of ICT – specifically the application of ICT across the Agency’s access and application agendas.  The GBI Program’s focus is leveraging ICTs in several key areas including: enhancing access to broadband Internet, supporting telecommunications-related legal and regulatory reforms, improving universal service funds/universal access funds (USFs/UAFs) administration, leveraging public private partnerships, delivering program-focused value-added content and services, expansion and leveraging of mobile networks, and supporting ICT-related capacity building.

 

The Director for Connectivity Programs works under the direction of the Chief of Party (CoP) and provides oversight to all aspects of day-to-day implementation, personnel management, reporting, monitoring and evaluation, and representation to donors and government, especially with USAID representatives. S/he works closely with the CoP and other key staff to oversee and implement the program in line with donor and NetHope strategy.

 

For more information, please visit NetHope Director of Connectivity position page.

photo of a tourist spot

Last Friday, QED Group, LLC hosted “Tourism as a Sustainable Development Strategy: A Systemic Value Chain Approach,” a breakfast seminar. Discussions focused on best practices in tourism management and how these tools can be implemented in projects to maximize positive impacts.

Amanda MacArthur, Director of Operations at CDC Development Solutions (CDS) and speaker at the seminar, offered an overview of the Tourism Employment and Opportunity (TEMPO), a USAID funded program implemented in Nigeria’s Cross River State.

Tourism e-Marketing and promotion strategy

MacArthur highlighted the Ambassador Promotion Program as a successful tourism e-marketing and promotion strategy.

Essentially, CDS staff work with local stakeholders to develop a program over a specific period of time where they provide resources, deep discounts, activities, packaged promotions to people who are willing to be first adopters of the location.

“Facebook integration wristbands”

Ushuaia Beach Hotel in Ibiza launched in July their Facebook sharing initiative—a first in the hotel industry. Hotel guests are given the option of wearing a slim wristband synchronized to their Facebook profile.

Guests can swipe their wristbands across a sensor at designated kiosk, checking in to various places in the resort, updating their status and tagging themselves in as many pictures as they like to post online.

Last year, Coca-Cola pioneered a similar technology in Israel. In the summer, the Coca-Cola Village invites 600 to 800 teenagers for a three-day stay in a multimedia village to enjoy fun activities such as sports, swimming and horse-riding.

Through the Like Machine, conceptualized by Enon Landenberg, joint-CEO of Publicis E-dologic, the inhabitants of the village were able to use their wristbands to register that they “liked” a certain activity, and a Facebook message would automatically appear on his or her wall stating that he or she “liked” the pool at the village, for instance.

The event was so popular that according to E-dologic joint-CEO Doron Tal, 250, 000 people claimed to have been there—even though only 8,000 had the opportunity to experience it in real life.

“They felt that they had been there because they could enjoy it through their friends by following their fun on Facebook,” Mr. Tal Said.

Background on TEMPO

TEMPO’s ultimate goal is to build a destination tourism sector—leading to jobs creation and economic growth for local and regional communities.  To accomplish this goal, CDS established (or provided) capacity building to private sector led public-private Destination Management Organizations (DMOs).

In particular, CDS built DMO’s ability to use technology to promote and sell tourism in the destination by creating a web-portal that provides information about Cross River State tourist spots, training in content development and collection to enable tourism operators to market their services based on customer needs, and making booking and payments available online.

Why Tourism for Development?

Presenter Kristin Lamoureux, Director of International Institute of Tourism Studies at George Washington University representing the Save Travel Alliance a member of the Volunteers for Economic Growth Alliance (VEGA) at the seminar, stressed the importance of the tourism sector in developing countries.

Tourism is the top five export category for 83% of developing countries—and for 38% of those it is the most relevant economic activity, said Lamoureux.

Also, the benefit of tourism is that resources—cultural and natural—are already available in developing counties. Most importantly, many tourists’ activities are found in rural areas and this creates opportunities for sustainable economic growth in remote locations.

Though sustainable tourism requires various conditions to thrive, the visitor’s experience should be the center-piece of a tourism promotion strategy with an emphasis on connecting travelers to destinations.

These innovative approaches—Facebook integration wristbands and Ambassador Promotion Program—connects travelers to destination and tie online and offline worlds neatly and painlessly together.

It is a great bit of user-generated marketing for the resort or destination, and has the added benefit of letting guests share their experiences with their friends, colleagues and family members through social media. This will in turn bring more visitors to the location.

The US Department of State-funded Apps4Africa competition that began in 2009 has announced its theme for this year: Climate Challenge. Nine winners in sub-Saharan Africa will receive prize money for the applications with the most innovative solutions for solving climate problems.

Image from Apps4Africa website

Photo credit: Apps4Africa

The 2011 competition that brings NGOs, civil society, universities, and the private sector together with African technology gurus began on October 1st in West/Central Africa; it will later head to Eastern Africa and end in Southern Africa on March 30, 2012. It builds on the successes of last year’s Civic Challenge, which produced innovative apps such as the iCow that helps farmers manage livestock breeding.  The Climate Challenge is meant to “center around several strategic themes that coincide with policy decisions that will be debated…by world leaders” during the COP17 conference in Durban, South Africa.

The COP17 conference, or the 17th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC), will take place from November 28- December 9. It is designed to assess progress in dealing with climate change and work toward the UNFCCC’s objective to “stabilise greenhouse gas concentrations at a level that will prevent dangerous human interference with the climate system.”

The categories for the Climate Challenge applicants are as follows:

Entry Categories
Agriculture (Distribution)
Early Warning and/or Disaster Preparedness
Resource Management
Forestry/Deforestation
Transportation/Traffic/Emissions
Food Security
Livestock
Health and Sanitation

Innovators in Africa developing apps for Apps4Africa competition

Photo credit: Apps4Afric

Application Types
Mobile
Mobile (smart phones)
Web
Desktop

Data
Open Data Source
Crowdsourcing/Public Participation
News Aggregation
Proprietary
Other

Interested in being involved with Apps4Africa but don’t live in Africa? Consider becoming a mentor and lending your expertise to applicants.

The winners of Climate Challenge will also receive a special congratulatory message from US Secretary of State Hillary Rodham Clinton.

Cameroon’s October 9th presidential election is fast approaching, and social media is being used to create a dialogue, raise concerns and share information about the event.

Paul Baya billboard, running for Cameroonians elections

Photo credit: CNN

The country’s incumbent, Paul Biya of the Cameroon People’s Democratic Movement, has been in power for 30 years despite general dissatisfaction and outcries for the president to step down. There are currently 23 candidates in the race with John Fru Ndi of the Social Democratic Front running a distant second to Biya.

The blogging community, Global Voices, is running special coverage entitled Cameroon Elections 2011 that features blog posts from citizens around the world about the elections. The bloggers have discussed various issues surrounding the election, many accusing Biya of election corruption such as paying off politicians to falsely run against him.

CNN has reported on Biya’s “complacent attitude” since he has not been campaigning in the field. His behavior implies that Biya “plans to win through election rigging and fraud.” Youth are allegedly being paid by Biya to support the leader in the streets, and nearly all government campaigning money has been distributed to his party alone.

The Twitter community is also closely following the election, sharing articles, information, and social media tools with one another. A site that has been Tweeted frequently is one that keeps track of the election search trends. Through the tool, anyone can see which party leader or election issues are being searched the most on Google.

Cameroon election search trends on Google

Cameroon Election Search Trends, from http://www.google.cm/intl/en/landing/elections/2011/

Social media has allowed those interested in Cameroon’s elections to share information in ways that were never possible before. But the country lags far behind others in the region in terms of Internet penetration rates. With only 5% of the country having Internet access, most citizens will not be able to follow the social media that is providing critical perspectives on the election. Were the majority of the country’s citizens able to follow the elections online, there might be more potential for a nation-wide movement against Biya and his alleged election rigging.

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