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Facebook for Farmers: Technology empowers China’s rural workers

Mr Qing, ploughing in the fields, relies on China Mobile's farming service

Mr Qing, ploughing in the fields, relies on China Mobile's farming service

The BBC recently reported on Nongxintong, a network created by China Mobile to deliver news and information directly to rural farmers via their cell phones.

The farmers, who generally don’t have access to the internet, receive text or audio messages with market prices, job opportunities, warnings, advice, buyers and sellers. There is also a mobile phone hotline aimed at those with rural businesses.

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