A panel on “Mobile Agriculture: The Market Opportunity” will be one of the highlights at the upcoming Mobile World Congress 2012 scheduled for Barcelona, Spain at the end of this month.

This intensive panel session will cover issues on the immediate opportunities for the mobile industry to launch commercially driven services for farmers, and the emerging best practices and insights from existing service providers on overcoming challenges and launching Agricultural Value Added Services (Agri VAS). It will showcase the market opportunity for Agri VAS in emerging markets, and expected to be patronized by mobile network operators (MNOs), VAS providers, content providers, agricultural organizations, NGOs, development practitioners and academics interested in the opportunity to develop innovative new services.

The panel will include experts and thought leaders from the mobile agriculture industry. Below is the event information.

Event: Mobile Agriculture: The Market Opportunity

Date: Tuesday 28th February 2012

Time: 17.30- 18.30 CET

Venue: GSMA Seminar Theatre, Hall 2.1, Fira Montjuïc, Barcelona, Spain

Mobile technologies are enhancing access to information across the world and impacting lives in remote rural communities. There are nearly six billion mobile subscriptions in the world today. Four out of five new connections are happening in the developing world. Yet these markets suffer from numerous challenges in the agricultural sector, from low yield amongst smallholder farmers to supply chain inefficiencies.

The rural sector represents the largest customer base in emerging markets and is a significant growth area for the mobile industry. In response to this opportunity, the GSMA launched the mFarmer Initiative in 2011 to support mobile operators and agricultural organizations in launching commercially viable mobile information services for farmers. The GSMA mAgri Program identifies opportunities where mobile can have the most impact to mitigate these problems.

Mobile World Congress 2012 will celebrate the current state of mobile and offer a glimpse into where mobile has the potential to go next. For more information and to register for Mobile World Congress 2012, please click here. To reserve your place at the Mobile Agriculture panel event please contact the GSMA mAgri program at mAgri@gsm.org.

For more information on the GSMA mAgri Program, please visit: https://www.gsma.com/magri/