As the New York UN meeting on Non Communicable Diseases NCDs draws to a close, one big takeaway that everyone seems to agree on is that NCDs are reaching epidemic proportions worldwide. This may be bad news; however it does present some tremendous opportunities for mHealth in developing countries.   NCDs include cardiovascular conditions, some cancers, chronic respiratory conditions and type 2 diabetes. These conditions account for 60% of all deaths worldwide, with 80% occurring in low and middle-income countries[1]. It’s time we put as much funding and emphasis on NCDs in developing countries as we do with infectious diseases.  NCDs have twice the number of deaths than infectious diseases (including HIV/AIDS, tuberculosis and malaria), maternal and perinatal conditions, and nutritional deficiencies (nature link). [2]

There is no refuting the fact that there are significant problems to overcome. The fact is Global health is challenging, but not all challenges are equal, some challenges are more challenging than other.   Let me elaborate: If you are attempting to find a cure for HIV or a vaccine for malaria. This would be difficult from a scientific perspective; it would also be expensive and will likely take a long time to achieve.  On the other hand, if you attempt to educate a population on diets, lifestyle changes, encourage exercise and reduce smoking; then you will likely prevent an epidemic of extreme proportions that is on the way to developing nations.

There are some low hanging fruits that can be tackled right now with existing mobile technology and know-how that would make a significant impact on the future of Global health.  The traditional model of NCD episodic care in clinic and hospital-based settings is inadequate in developing countries due to scarce resources. The low hanging fruit could be plucked by using a mHealth diagnostic and monitoring platform to diagnose health conditions and address the common risk factors, such as smoking, diet and sedentary lifestyles. There are a multitude of studies that show how cellphones can have a positive impact on lifestyle and behavior changes, tying this notion to medical diagnostics and monitoring  (continuous or periodic)could have a profound effect. There is a need for diversity in the funding criteria to allow funds to be diverted to develop viable and sustainable innovations in urban areas to address NCDs, there seems to be too much emphasis on rural health in developing nations. Yet there is strong evidence the urban dweller will be far worse off in the future due to the growing obesity rates.[3] Mobile operators in the developing world are in a great position to use their 3G networks to exploit the new health data and services that will surely be unleashed.