The World Bank and Google have announced a collaborative agreement to use a free, web-based mapping tool called Google Map Maker that enables citizens to directly participate in the creation of maps by contributing their local knowledge.

The agreement is aimed at improving disaster preparedness and development efforts in countries around the world. Under the agreement, the World Bank will act as a conduit to make Google Map Maker source data, more widely and easily available to government organizations in the event of major disasters, and also for improved planning, management, and monitoring of public services provision.

The Importance of Local Knowledge

The most innovative component of this agreement, I believe, is the effort to blend scientific and local knowledge to solve local solutions. The need for integrating modern technology and indigenous knowledge into disaster management and prevention has long been overdue. While the technical capability of the new ICTs is huge, it also requires the mobilization of human resources, especially locally available human resources in tackling such disasters.

Just as the expertise of local citizens are being utilized to project their views in urban centers/cities through data-mapping, local knowledge, which is context specific, could be used to interpret the natural landscape of past natural disasters and using these indicators to help in forecasting future disasters. Studies have shown that local knowledge practices are cost effective, and incorporating them into scientific projects could help build local trust of the people. The use of local knowledge such as weather predictions, smells, sounds, cloud color, direction and types of wind, appearance and movements of insects, etc. could be tapped into, in disaster prone communities to help develop sustainable measures in interpreting early warning signals of natural disasters.

Google Map Maker

The Google Map Maker data includes detailed maps of more than 150 countries and regions, and identifies locations like schools, hospitals, roads, settlements and water points that are critical for relief workers to know about in times of crisis. The data will also be useful for planning purposes, as governments and their development partners can use the information to monitor public services, infrastructure and development projects; make them more transparent for NGOs, researchers, and individual citizens; and more effectively identify areas that might be in need of assistance before a disaster strikes.

The World Bank Institute (WBI) and the Global Facility for Disaster Reduction and Recovery (GFDRR) will manage the World Bank’s involvement in the collaboration, building on previous joint mapping efforts. For example in April 2011, members of the Southern Sudanese Diaspora participated in a series of community mapping events organized by World Bank and Google to create comprehensive maps of schools, hospitals and other social infrastructure in this new country via Map Maker technology.

Google has enjoyed a strong relationship with World Bank for many years. As indicated by the World Bank Vice President for the Africa Region Obiageli Ezekwesili, “Today’s technology can empower civil society, including the diaspora, to collaborate and support the development process. This collaboration is about shifting the emphasis from organizations to people, and empowering them to solve their own problems and develop their own solutions using maps.”

Read more on the agreement and possible partnership and collaborations with the World Bank offices.